A new logo for a local business.

The Weyburn Humane Society has launched a brand new logo that illustrates their purpose in a whole new way.

 "I think we're going to be more visible because of the colour, and then the image of the dog and cat," said Pat Anderson, the secretary treasurer for the Humane Society. "and the red usually invokes compassion and love."

"We're really hoping that it makes people think of the animal shelter, and hopefully generate some interest in volunteering and participating, and also donating, and of course the most important thing (is) to come check us out to adopt our cats and dogs we have looking for forever homes," said Anderson.

Anderson noted that they hope the change will affect the Humane Society positively.