It's all about putting down the cell phone, and paying more attention to the road.

Effective September 1st, they're offering six months of free SaskTel Mini Mail voice messaging service to new drivers who are also SaskTel cellular customers.

Shaun Humphries with SGI Communications says the free service will help to minimize distractions on the road by automatically routing incoming calls to voice mail.

New drivers will receive an offer letter after passing their road test. For more information about this offer, customers can contact SaskTel, toll-free, at 1-800-667-2355.