What’s Up, Weyburn? 

Those three words were an integral part of the rebranding of Weyburn Tourism, one of the highlights of the past year for executive director Monica Osborn.  

“Tourism never really had a main focus or a marketing plan, so we held some workshops with local community members, and we did some surveys that included residents as well as non-residents of Weyburn,” said Osborn of the process, which culminated in their rebranding launch on November 15th.  

“We updated our logo to be more modernized, as well as added a slogan that can really resonate with our residents,” she continued.  

The rebranding launch wasn’t the only highlight of the year for Osborn. Reflecting on the past 12 months she noted the success of the 6th annual Be A Tourist in Your Own Hometown campaign, which encouraged residents to get out and explore their community. The year also saw the second annual Pumpkin Lane, which was done in cooperation with Prairie Sky Co-op and Southeast College.  

“This year, we had over 600 people walk through the pathway, so it was really great, as well as many businesses came out to help with the fun event,” Osborn highlighted.  

While there are no big events planned by Weyburn Tourism in the next couple of months, Osborn doesn’t want people to forget the role they can play with other events being put on in the city. 

“We do want to ensure that organizations like the minor sports to be at the top of their mind to let us know when you’re having an event so that we can prepare our retail sector, as well as our hospitality sectors to know that there might be an influx in people that are coming into our community,” Osborn noted. “Our forward focus is to ensure that we have that gap bridged between events that are happening in Weyburn as well as getting that word out.” 

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